8 effective strategies to increase online business sales

8 effective strategies to increase online business sales

The trend of online businesses has been increasing day by day in the last 5-7 years. Although running an online business seems easy, in reality it is not that easy. Just like offline companies, running your online business properly requires planning, capital and hard work. But  are all online transactions successful? No, the reason is sales.

In any business, sales are the lifeblood of the business. If there is no sales,  can the company actually survive? And in offline businesses, where the customer can see for himself, the risk is a little higher due to the lack of this opportunity in online businesses.

 

However, in this case, if some sales strategies can be adopted, sales will increase to a large extent. Today's article is mainly about some strategies to increase sales.

What is sales?

The transaction between the buyer and the seller in exchange for money is called sales. For example, they bought a handful of eggs from the store and gave the seller 50 hawks in return - this is for sale. Sales is not just a transaction of money in exchange for products or services, but it is the lifeblood of a business.

A skilled salesman does not just sell products or services but also tries to solve the problem by understanding the needs of the customer. When can you call a sale a successful sale? When your product or service solves someone's problem and you get money in return.

 

Because when you think long-term, sales plays a very important role. Sales means selling a product only once and that's it. Rather, it is possible to create brand value through sales. And for this, it is very important to know the different techniques of sales.

How many types of sales and what are they?

Sales are basically of two types. Product sales and service sales. Depending on the type, the type of sales, strategy, and customer needs differ.

Product sales

When a product is sold to a customer in exchange for money, it is called product sales. It may be a daily necessity product or a luxury item. Any product or item sold online falls under the scope of product sales. Usually, even if the product is the same, the online sales strategy will be the same and the offline sales strategy will be the same.

 

Service sales

Service sales basically refers to selling a specific service or service rather than a physical product. When a service is sold to a customer in exchange for money, it is called service sales. Since in service sales, the customer does not receive any direct product, in service sales, the quality of service depends on the timely service and service experience. Currently, online-based service sales have become quite popular. Freelancing, digital marketing, internet services, consultancy services, etc. are all included in service sales.

 

What is Sales Technique?

Sales technique can be understood in simple Bangla as a sales strategy, which can be used to increase sales online. Good sales techniques not only increase sales but also provide long-term results to a brand. Modern and effective sales techniques are very important to survive in the competitive online market and increase sales.

What is a sales plan?

A sales plan is a sales plan. That is, a roadmap is created that includes the sales goals of a business, how to meet that sales target, the strategy, the target market, and everything else.

 

In simpler terms, a sales plan is a plan that plans how, why, to whom to sell, and how to increase sales.

 

Sales Growth Strategies

 

In the competitive online environment, maintaining your brand positioning among people and increasing sales at the same time can be said to be quite a difficult task. However, if you can use some sales strategies, your business sales will increase several times. Let's find out the strategies -

 

1. Digital Marketing to Increase Online Sales

Digital marketing is basically marketing a business on a digital platform. It can be Facebook, Instagram, TikTok or your own e-commerce platform. If you use a digital marketing strategy properly, such as content marketing, SEO, and social media marketing, on any platform, you can showcase your product to a large audience and increase sales by double. Read here to learn more about digital marketing.

 

2. Understand your customer

Before selling anything, it is better to try to understand the person you want to sell to. This makes it easier to develop a marketing strategy. If you do not understand the needs of your customer and do not know where your target audience is active online, then you can do marketing, but sales will not increase. Therefore, knowing and understanding the customer is very important to increase sales. Read this to find a way to find your ideal audience online.

3. Social Media Marketing

If you haven't taken your business to social media yet, now is the time. Most people have social media accounts. So if you can analyze your target customer correctly, then by marketing correctly, you can also increase your sales several times.

 

4. Offer/Discount/Coupon

Offer/discount or coupon is very important to increase online sales. Especially during special times like Eid, Puja or year-end sale – at such times, customers also wait for discounts.

However, it should be remembered that if you give offers or discounts all year round, customers will understand that they can buy from you at a discount all year round, which will reduce their importance. This will destroy brand value.

 

5. Referral Program

For loyal customers, you can launch a referral program offer. If someone makes a purchase on your customer's referral, both new and old customers will get a certain amount of discount or a free gift or coupon.

 

In this way, the interest of old customers to refer your brand will increase, as well as sales through new customers.

 

6. Facebook Live

 

Nowadays, business through Facebook Live is quite busy. Because in this, customers can see your products directly live and get an idea of the quality of the product.

 

This not only builds customer awareness of your brand, but also increases sales through organic reach. Read on to learn how Facebook Live can help your business.

 

7. Monitor trends

Online trends happen all the time, pay attention to the trends. If it is related to your business, then make a marketing plan according to the trend. If you can catch the trend, there is a possibility of increasing sales to a large extent.

8. Create urgency

Have you ever entered a website and noticed that the product description states how much a product is available or how many hours the offer is available? You must have seen it. These are psychological facts for sales. “Limited stock”, “Offer ends in 2 hours”, “5 seats available” – all these create urgency in the customer’s mind about not getting a product or missing an opportunity.

 

If you also want to use this sales technique, create a website for your brand today with “Deshikmars”. But for this, you do not need to code, rather, you can create the website of your choice in just 10 minutes. Click here to know more.

If, despite everything, you see that sales are not increasing, review your sales plan and strategy to see if they are correct, and if necessary, create a new sales funnel.

8 Steps of Sales

1. Prospect Finding – In the first step, find the target audience. Create a good idea about the target market, customer demand, product market fit.

2. Product Presentation – Now in the second step, present your product to the target audience. Present the product features, benefits, why your product is unique beautifully.

 

3. Understanding Customer Needs – Understanding customer needs is very important for successful sales. Product production and product marketing are done based on needs.

4. Presentation – Free demos or product presentations can be done to increase customer demand.

5. Removing obstacles – At this stage, if the customer has any more doubts or questions about the product, you have to try to solve them very efficiently.

6. At this stage, you complete all discussions with the buyer, end the sale, and complete the sale. 

7. Post-Sales Follow-Up – Is it over with the sale? No. After-sales service is more important. It makes your brand's relationship with your customers last longer.

8. Customer's truth - however, the final step with successful purchases is to protect buyers with ancient customers and  special customers.

 

Which is the right sales funnel?

A sales funnel is a process that basically starts by giving the buyer an idea about the product and ends with a successful sale. Creating a sales funnel correctly is important for increasing sales. It is basically shown in the form of a funnel because the higher it goes, the thinner the funnel, meaning the number of potential buyers decreases with each step.

1. Awareness: In this stage, the target customer gets an idea about the product.

2. Interest: In the next stage, they basically express interest in the product and want to know more information.

3. Consideration: In this stage, the customer judges the product and tries to understand whether the product is able to meet his needs.

4. Conversion At this stage, the buyer decides to purchase the product and the sale is successful through the completion of the transaction.

 

Finally, it can be said that creating a good sales funnel is very important for increasing sales.